About

Created by perfumers.
Fabric approved.

Atelier Profumo was born from a singular vision: to elevate everyday rituals through the art of niche perfumery.

Our refined collection of fabric and garment care products is meticulously crafted by our founder and master perfumer, who has over 30 years of experience in the art of perfuming clothing, towels, linens and other textiles.

We love linen. We love the understated elegance of clean, soft, and subtly scented fabrics. We understand your struggles: stains, stiffness, fading colors. That's why we exist. To transform. To advise. To enhance.

Each formulation draws on Italian artisanal expertise in fragrance creation, combined with advances in science and research. Designed not only to soften and protect fibers, our products offer a refined and lasting olfactory experience. We are committed to excellence, with honesty and transparency in everything we do.

Discover the perfumers

Michelle
With over 30 years of experience in perfumery, Gaurav has a deep respect for the heritage and rigor of olfactory creation. His work is rooted in the classic traditions of fragrance design, enriched by a scientific understanding of olfactory performance and consumer sensibilities.

As the creative force behind Atelier Profumo —a premium line of fabric softeners—he applies his expertise to fragrances that transform daily care into a luxurious ritual. Each formulation embodies a commitment to artisanal quality, emotional resonance, and technical excellence.

Atelier Profumo embodies empathy, elegance and the quest for the most beautiful olfactory experience applied to fabric care.
Dominique
With over 30 years of experience in perfumery, Gaurav has a deep respect for the heritage and rigor of olfactory creation. His work is rooted in the classic traditions of fragrance design, enriched by a scientific understanding of olfactory performance and consumer sensibilities.

As the creative force behind Atelier Profumo —a premium line of fabric softeners—he applies his expertise to fragrances that transform daily care into a luxurious ritual. Each formulation embodies a commitment to artisanal quality, emotional resonance, and technical excellence.

Atelier Profumo embodies empathy, elegance and the quest for the most beautiful olfactory experience applied to fabric care.
Gaurav
With over 30 years of experience in perfumery, Gaurav has a deep respect for the heritage and rigor of olfactory creation. His work is rooted in the classic traditions of fragrance design, enriched by a scientific understanding of olfactory performance and consumer sensibilities.

As the creative force behind Atelier Profumo —a premium line of fabric softeners—he applies his expertise to fragrances that transform daily care into a luxurious ritual. Each formulation embodies a commitment to artisanal quality, emotional resonance, and technical excellence.

Atelier Profumo embodies empathy, elegance and the quest for the most beautiful olfactory experience applied to fabric care.

Our sustainable footprint

Atelier Profumo: a fragrant step towards sustainability

At Atelier Profumo, we believe that luxury and responsibility can—and must—coexist.

Our ESG commitment is embodied in every drop of fabric softener, every bottle designed, every decision made.

No exaggerated eco-promises. Every choice is real. Here's how we're redefining care for clothes and the planet:

Less is More: Concentrated Formula, Conscious Impact
Our formula is deliberately concentrated. This means:

• Less product per wash, for reduced consumption

• Less production, therefore less energy and resources used

• Less transport, therefore a reduced carbon footprint

• Less shelf space, for smarter logistics

By asking consumers to use less, we are choosing to produce less. And it's a conscious choice we're proud of.
Extending the Life of Clothes: Slowing Down Fast Fashion
Atelier Profumo doesn't just soften fabrics: it protects them.

• Our formula preserves fibers, reduces wear

• Clothes last longer, require fewer replacements

• Less textile waste, less landfill

Together, you and we make a difference.
CO₂-Driven Decisions: From Perfume to Supply Chain
Each ingredient selected is based on two principles:

• A refined olfactory experience, faithful to our perfume heritage

• Minimized CO₂ impact, from sourcing to logistics

Sustainability is our decision compass.
Reuse Rather Than Recycle: Second Life Bottles
Our bottles are designed to be kept, cherished and reused.

• We encourage refilling with our eco-refills

• Reuse avoids the energy-intensive process of recycling

•Each bottle can live a second, a third, a fourth life… and beyond

Because the most durable bottle is the one you never throw away.